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Promote your app across Google - all from a single campaign
Find the users most likely to convert
Keep your most valuable users engaged
Boost your success
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
How to get started
Learn more about App Campaigns
Tools and campaigns that can help you meet your goals
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Learn moreDemand Gen campaigns
Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action. -
Learn moreSearch ads
Show up when people search for businesses like yours on Google and only pay when they click. -
Learn morePerformance Max
Achieve your goals across all of Google’s ad channels and inventory with a single campaign.
Frequently asked questions
Google Ads App campaigns can help you reach people who are interested in apps like yours. All you need to get started are text, assets, a starting bid, and a budget. Google will do the rest for you, testing different combinations and serving ads that perform best across your campaign goals. Learn how to get started by visiting the About Apps campaigns page.
App campaign ads run across the Google Search Network and Google Display Network, including the Google Play store. When you create an App campaign, Google uses your text ideas, images, and assets from your store listing to design ads across our networks. Learn more about how to use text and assets to make your App campaigns stand out by visiting the Assets and ads in App campaigns page.
With Google Ads, you can choose from three different campaign types when
you create an App campaign to promote your app. Each campaign subtype
has different bid strategies and focuses on a different action. These
include:
- App installs, which encourage people to install your app
- App engagement, which re-engages customers who have downloaded your app and encourages them to take specific in-app actions
- App pre-registration, which build excitement before your app is released on Google Play
Learn what you need to create high-performing ads for every type of App campaign by visiting the Asset types for App campaigns page.