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Three ways to drive results with Demand Gen
Reach billions of users
Inspire action with immersive ads
Scale with proven strategies
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Reach new audiences across YouTube and Google
Learn more about Demand Gen campaigns
Tools and campaigns that can help you meet your goals
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Learn moreSearch ads
Show up when people search for businesses like yours on Google and only pay when they click. -
Learn morePerformance Max
Achieve your goals across all of Google’s ad channels and inventory with a single campaign. -
Learn moreYouTube ads
Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.
Frequently asked questions
A Google Demand Gen campaign is an AI-powered campaign that is ideal for social advertisers who want to serve visually-appealing, multi-format ads on Google’s most immersive visual touchpoints: YouTube, YouTube Shorts, Discover, and Gmail. Learn more about the power of Demand Gen campaigns by visiting the About Demand Gen help page.
Demand Gen campaigns use Google AI to help you optimize your video and creative expertise. Google AI creates the perfect combination of tailored, high-impact visuals, messages, and ad placements, so you can drive more consumers to take action. Learn more about the power of Demand Gen campaigns by visiting the About Demand Gen help page.